COVINGTON, Ga. (June 23, 2026) – Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new e6 SOFT TREADLINE golf ball with 360 Align Tech. Currently the longest-running and best-selling golf ball franchise in Bridgestone Golf history, the e6 SOFT now comes with groundbreaking 360 Align Tech, inspired by the tread of the Bridgestone Dueler A/T Ascent tire.
As with past e6 models, the new e6 SOFT TREADLINE features a large, soft, fast core with gradational compression engineered for extreme ball speed and distance. A soft, seamless Surlyn™ cover provides excellent durability and enhanced feedback at impact, while Bridgestone’s advanced aerodynamics provide in-flight stability. This combination of design elements helps golfers to achieve high launch and low spin off the tee for optimum ball speed and distance, with ample short game feel and performance around the greens.
The signature feature of the new e6 SOFT TREADLINE, however, is its 360 Align Tech which incorporates a 360-degree treadline alignment aid designed to help golfers execute a variety of elements in their game more effectively including:
- Align putts more precisely
- Visualize start line and roll more accurately
- Square the putter face more consistently
- Aim shots with greater confidence
- Build a repeatable setup and pre-shot routine
Unlike many traditional alignment aids, the 360 Align Tech tread pattern is inspired by the Bridgestone Dueler A/T Ascent tire to wrap 360 degrees around the golf ball, to provide a visible alignment reference from all vantage points. On the road, tread patterns are engineered to inspire confidence in changing conditions. On the golf course, the e6 TREADLINE with 360 Align Tech applies the same philosophy to shot alignment, designed to deliver cleaner setup visuals, improved target awareness and greater overall confidence.
“Our research showed golfers are increasingly looking for more advanced visual alignment technology both on the tee and on the greens, and the 360-degree TREADLINE pattern is designed to deliver a highly effective solution in both environments,” said Adam Rehberg, senior marketing manager of golf balls at Bridgestone Golf. “By integrating design inspiration from the Bridgestone Dueler A/T Ascent tire, we were able to create a performance-driven alignment system with a unique connection to the broader Bridgestone brand.”
The limited-edition two-piece Bridgestone e6 SOFT TREADLINE is now available at retail for $23.99 per dozen. For help selecting which premium Bridgestone Golf ball model is right for them, consumers should visit bridgestonegolf.com and try Bridgestone’s Golf Ball Selection Guide.
