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Group President, Integrated Businesses,
Bridgestone Americas, Inc.

Gabriel Asbun was named Group President, Integrated Businesses, Bridgestone Americas in June 2021. As Group President, Integrated Businesses, Gabriel has responsibility for Bridgestone Retail Operations (BSRO), Credit First National Association (CFNA) and Firestone Industrial Products (FSIP). 

Previously, Asbun served as Group President, Americas Tire and Solutions Business, Bridgestone Americas.

Prior to returning to Bridgestone Americas in April 2020, Asbun served as CEO of the Bridgestone China and Asia Pacific (BSCAP) business and was based in Singapore. As CEO of BSCAP, Asbun was responsible for the corporate governance structure and operations across all markets in the China and Asia Pacific region, and had full accountability for overall business performance. He also led strategy and oversight for the Sales and Marketing, Logistics and Supply Chain Management, and IT functions, which encompassed 12 sales and manufacturing companies, 13 tire manufacturing plants and proving ground facilities in China, Thailand and Indonesia. He has experience working across the Bridgestone enterprise, having previously served for 5 years as President of the company’s Latin American operations when he joined the company in November of 2012. 

Asbun has broad experience in cross-cultural, multi-lingual, multi-regional business management. Prior to joining Bridgestone, Asbun spent 12 years at the Kellogg Company, most recently serving as President of the company’s Mexico Business Unit. From 1990 to 2000, Asbun worked for strategy-consulting firm, Booz Allen & Hamilton, assisting companies in developing business strategies and transformational initiatives throughout Latin America.

Asbun holds a bachelor’s degree in Mechanical-Electrical Engineering with a concentration in Industrial Engineering from the Universidad Panamericana in Mexico City where he graduated with Honors. He has an MBA from The Wharton School at the University of Pennsylvania. Asbun is fluent in Spanish, English and Portuguese with a basic knowledge of French.

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