Jul 7, 2016
How Firestone’s Fan Experience Drives Excitement Among INDYCAR Race Enthusiasts
Firestone, the official tire of INDYCAR, over Memorial Day weekend celebrated the 100th running of the Indianapolis 500 with VIP hospitality, a Race Mario social media-based sweepstakes and the Firestone & INDYCAR Fan Experience that included a digital tire interactive, an airbrushed tattoo station, a race tire bag toss and a racing simulator. It was a historic moment for the brand, which competed in the first Indy 500 in 1911, and this year on May 29 crowned its 67th Indy 500 champion, more than all other tire manufacturers combined.
Read more at Event Marketer.