Aug 4, 2016

Bridgestone takes marketing global with Olympics campaign

Bridgestone's Olympic Built to Perform commercial

Published by: The Tennessean

As the Summer Olympic Games kicks off Friday, Nashville viewers are likely to see a familiar brand as they watch their favorite athletes compete.

Tiremaker Bridgestone Americas Inc., part of Bridgestone Corp., is a sponsor of the 2016 Olympics and all games through 2024, part of the company’s playbook to broaden brand awareness internationally.

Read more at The Tennessean.