Jul 27, 2016

Bridgestone hoping to capitalize on Olympic sponsorship

2016 Olympics Team Bridgestone

Published by: Tire Business

It's tough to find a seat at the most exclusive Olympics sponsorship table, but Bridgestone Corp. has one of the 12 chairs for at least the next eight years.

Read more about Bridgestone's partnership, which runs through 2024, and will be used "to connect our brand to something larger than our businesses or borders" on Tire Business.