May 12, 2016 NASHVILLE, TN

Bridgestone DriveGuard Tires Featured on TODAY Show

DriveGuard on TODAY Show

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On May 12, Bridgestone DriveGuard tires were featured prominently on TODAY on NBC, the #1 morning show in the U.S. Reporter Jeff Rossen put the tires to the test, recreating the company’s popular DriveGuard commercial. The segment, which aired during the 7 a.m. hour and reached 4.6 million viewers, showed Jeff driving over a spike strip in the Arizona desert. Jeff was able to keep driving the DriveGuard tires he purchased for another 75 miles despite all four tires being punctured and losing pressure.


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